Tag Archives: preparation

Is it too early to mention the ‘C’ word?

It might seem like summer is hardly finished but there are only 12 more Fridays before Christmas. So should you be adding a seasonal theme to your marketing? You should certainly be thinking about it.

Your clients need to have Christmas sorted by December 24, so you have to be sure you can meet their demands in good time. If your goods or services have a long lead time you should probably start your Seasons Greetings now. If not, it can probably wait till after Hallowe’en – but plan your campaign soon.

It won’t be the first mention of the holidays that your customers have seen this year. After all, supermarkets already have stollen and mince pies on the shelves, and garden centres have launched their winter wonderland sections with decorations and poinsettias.

So what should you be doing now?

Compose your holiday-themed emails and keep them on file; design your festive web and hold it as hidden pages; source images of snow, holly, baubles and Santa; write your Christmas cards and store them ready to send; check last posting dates for your delivery areas. Then, when the festivities begin, you can relax and enjoy them.

May I be the first to wish you the compliments of the season?