Your website is your shop window. Imagine you are indulging in a little retail therapy: what would attract you inside a store and what would make you walk straight past? Now try to think of your website the same way.
When did you last update your site? Would you be impressed if your favourite store never altered its window display? Well, your customers will react the same way if, every time they visit your site, they read exactly the same information. You should update at least your front page regularly and, if you want to stay high on search engine listings, you should change other pages too. Sites that stagnate tend to slip down the ranking. Adding and rewriting text on your site will keep it fresh and help your search engine optimisation.
Now imagine you fancy a coffee and you see an attractive tea shop – but you notice it has dead flies in the window. If your website has spelling and grammatical errors they will give exactly the same impression as those dead flies: they suggest to potential customers that you and your business are careless – and people want to be treated with care. If you have the slightest doubt about your language skills get your site checked now. There have been numerous studies that show how poor spelling and grammar on websites links to poor sales performance.
A picture is worth a thousand words, or so they say. Do you have thousands of words on your site when a picture would be more helpful? Don’t tell people what you do – SHOW them! It doesn’t matter how good your product is, or how well you describe it, a photo will sell it better. Just remember not to use high resolution, large images that slow down page loading times. Not everyone has superfast broadband, and people will get bored with waiting if your site takes too long to give them information they want. The average web site visitor spends just 15 seconds deciding whether or not they want to read on.
So there are a few ways to make your website work for you, rather than against you. Perhaps you have other ideas. Why not share them on our Facebook page? (https://www.facebook.com/AJPRservices/)